113% More Interviews, 86% More Hires: How Augusta Transformed a California Home Care Agency
113% More Interviews, 86% More Hires: How Augusta Transformed a California Home Care Agency
Like many successful agency operators, Dr. Gregorio (Greg) Sanchez of Home Instead Pasadena and Monrovia, CA, faced a widespread problem: a growing client base coupled with a shortage of qualified caregivers. Looking to target top applicants ahead of his competitors, Greg partnered with Augusta in summer 2023 for a 12-week A/B test, comparing his current hiring process with Augusta’s Applicant Matching platform.
The results were striking: Augusta’s AI-powered software, which engages the best candidates and removes those who don’t meet the criteria, more than doubled completed interviews, increased the applicant-to-hire rate by 86%, and significantly reduced delays in Greg’s recruiting process. In the two years since, Home Instead has continued to see improvements from morale to quality of care, with a better work-life balance for caregivers supported by a bolstered workforce.
“The Augusta lead form consistently provides a steady stream of qualified applicants that are interview ready. We could efficiently move candidates through the hiring process and have them trained and ready to cover last minute call outs or immediate starts of care, thereby reducing overtime,” Dr. Sanchez shared.
From Chemist to Caretaker
A former pharmaceutical scientist with the University of Southern California (USC), Greg’s journey to Home Instead franchise owner was inspired by personal experience as a family caregiver, which fueled a desire to provide the highest quality of care to the most vulnerable in our community.
A staunch advocate for person-centered care, Greg is the co-chair of the California chapter of the Home Care Association of America and an adult education advisor focused on enhancing home care aide training programs. He also mentors graduate students from the USC Leonard Davis School of Gerontology (the study of aging). Most recently Greg and his team were awarded a 2023 CalGrows Innovation Grant by the California Department of Aging for their work in creating new training pathways for direct care workers.
“For my friends in Home Care, I would strongly recommend Augusta,” he shared. “It’s a great way for any operator to start driving home care aid candidates into your recruitment pipeline!”
Augusta Outperforms With Faster, Better Hires
Over two separate six-week periods, Augusta conducted an A/B test covering 875+ applicants sourced through Home Instead’s caregiver advertisements on Facebook and Indeed.com. Across every stage of the recruitment funnel—from applicant to interview, interview to completion, and ultimately to hire—Augusta more than doubled the success rate compared to the traditional online adverts.
Streamlined Hiring. Smarter Growth.
With an impressive home care agency in Southern California, Greg knows that his business can only grow if he can hire enough skilled, compassionate caregivers to meet demand. Augusta streamlined hiring for Home Instead by cutting inefficiencies, using Al to engage top candidates for self-scheduled interviews, providing recruiters with data-driven insights—a major win for both recruiter efficiency and hiring cost-effectiveness.
How Augusta made it work:
Eliminated leaks and drop-offs in the hiring funnel, reducing delays and speeding up time-to-interview by several days.
Implemented our smart technology, which: accurately qualifies candidates using criteria tailored to Home Instead.
Motivated the best candidates to schedule their first interview through hyper-specific targeting.
Enhanced the applicant experience by fast-tracking the journey from application to interview for top candidates.
Equipped Greg’s recruiters with better information, enabling more effective follow-up and faster decision-making.
Utilizing Augusta’s Smart Application for caregivers, screening criteria efficiently disqualify those who do not meet requirements while motivating the best applicants to engage with the recruiter.
The Augusta Smart Application personalizes each applicant’s experience, delivering tailored messages to ensure a perfect fit with the right home care organization, while the Augusta dashboard makes it easy to identify, track and manage caregiver applicants from interest to hire.
Work Smart, Hire Better
You’re 22x more likely to hire people who are qualified with Augusta. If you’re ready to turn your agency into a beacon for high-quality caregivers, schedule a consultation, contact us at hello@augusta.care or 844-202-1133.
For more information on Home Instead Pasadena and Monrovia’s home care services, please visit homeinstead.com or call 626-322-0645.
