Grow Smarter with Sarah Barker — Augusta Webinars
Grow Smarter: Tracking Conversions Across Your Sales and Recruiting Pipelines
with Sarah Barker (Senior Care Sales Solutions)
You have to invest in your business before you see growth—so where do you spend your money?
Top-performing home care agencies don’t just generate more leads—they know which private-pay clients are most likely to become long-term successes. By tracking conversions throughout your sales funnel, you can identify what’s working, uncover where opportunities are being lost, and invest your time and budget where they’ll have the greatest impact.
Join Sarah Barker (Owner and Coach, Senior Care Sales Solutions) hosted by Jen Waldron (Co-Founder, Augusta) as she explores how to measure conversion rates throughout your sales funnel. You’ll learn how to identify where prospects drop off, which metrics matter most, and how to make smarter investments to attract and retain private-pay clients.
📅 Tuesday, July 28th, 2026
⏰ 10 am PST / 1 pm EST
Register here:
What you’ll Learn:
- How to measure conversion rates throughout your sales funnel—and which metrics matter most
- Why recruiting and sales should work together, and how aligning both teams leads to stronger, more sustainable growth.
- How to identify high-value private-pay clients so your team can focus on opportunities with the greatest long-term potential.
- How to identify leaks in your sales funnel—and the first improvements to test when performance falls short of your goals.
- How sales teams can build lasting referral relationships that support both client growth and long-term caregiver retention.
About the Speakers
Sarah Barker
Owner and Coach, Senior Care Sales Solutions
Sarah is the founder of Senior Care Sales Solutions, where she empowers home care agencies and senior service providers to grow their client base, effectively and sustainably. With years of industry experience, Sarah has become a go-to resource for home care agencies aiming for growth without feeling overwhelmed.
Sarah’s background blends military principles with deep expertise in business development and sales. By leveraging proven strategies around mission clarity, disciplined time management, and servant leadership, she has coached teams nationwide to move beyond cold calls and develop strong, results-driven referral relationships.
Through her specialized coaching, training programs, and real-world marketing tools, Sarah helps agencies work smarter, not harder, to achieve measurable results. If your organization is ready to stand out and build a network of powerful referral partners, Sarah can show you how.
Jen Waldron
Co-Founder, Augusta
I began my career as a caregiver and personally experienced “pulling a double.” This gave me firsthand insight into the challenges and opportunities for senior care.
I went on to scale some of the industry’s most impactful companies—helping grow IPCed and OnCourse Learnings’ post-acute care division to $10M+ ARR (acquired later by Relias). And, drove CareAcademy’s revenue from six figures to multi-millions as SVP of Sales and Business Development.
Now, as a co-founder of Augusta, I am tackling one of the biggest challenges in home care: caregiver recruitment. Augusta helps agencies find and interview top-tier caregivers to fuel business growth.
I’m passionate about data-driven solutions that transform caregiver hiring and retention, delivering measurable business results for home care agencies.
