Building Your High-Value Private Pay Network: From Community Connections to Caregiver Capacity

Building Your High-Value Private Pay Network: From Community Connections to Caregiver Capacity

You didn’t start your agency to spend all day hunting for clients who haggle over every dollar when there are families out there willing to pay well for the right care. In this webinar, we’re going to walk through exactly how to connect with the right people in your community who regularly work with families seeking private pay home care services.

We’ll review the private pay landscape + referral sources to reach out to first, and the confidence to build these relationships without feeling salesy or pushy. This is about becoming the agency that comes to mind when someone needs to recommend quality private pay home care and how to ensure you have the caregiver capacity to deliver on that demand.

You’ll learn how to:

• Identify the top 5-7 referral sources in your community who regularly work with families seeking private pay home care services and know exactly how to prioritize your outreach efforts
• Use proven conversation starters and relationship-building scripts to confidently approach potential referral partners without sounding pushy or sales-focused
• Create a simple follow-up system that keeps you top-of-mind with your referral sources and ensures consistent private pay client flow
• Position your agency as the premium private pay provider by communicating your unique value in a way that resonates with both referral sources and potential clients
• Develop a 30-day action plan with specific steps you can implement immediately to start building relationships that generate quality private pay referrals within the next month
• Avoid the #1 growth bottleneck by learning how to match increasing referral demand with a consistent caregiver pipeline so you never have to turn away high-value private pay clients

About the Speakers

Becky Reel

Founder, Reel Home Care Consulting

Becky Reel is the founder of Reel Home Care Consulting and author of Borrowed Time: What Home Care Taught Me About Living. With over 15 years of marketing experience and more than a decade running a home care agency, Becky knows what it takes to build something meaningful in this industry.

Under her leadership, her agency, For Papa’s Sake Home Care, became the No. 1 home care provider in North America as ranked by Activated Insights, growing by 300% and consistently ranking among the Top 100 for seven consecutive years. But what she’s most proud of isn’t just the growth or the accolades. It’s that she built an agency that worked for her life, not the other way around, and eventually completed a successful sale to private equity.

That’s the philosophy she brings to every agency owner she works with today. Through Reel Home Care Consulting, Becky helps home care entrepreneurs launch, grow, and scale agencies that deliver exceptional care while honoring the life they want to live. She’s passionate about helping owners elevate their client and caregiver experiences, build unshakable reputations in their communities, and create businesses they’re genuinely proud of.

Jen Waldron

Co-Founder, Augusta

I began my career as a caregiver and personally experienced “pulling a double.” This gave me firsthand insight into the challenges and opportunities for senior care.

I went on to scale some of the industry’s most impactful companies—helping grow IPCed and OnCourse Learnings’ post-acute care division to $10M+ ARR (acquired later by Relias). And, drove CareAcademy’s revenue from six figures to multi-millions as SVP of Sales and Business Development.

Now, as a co-founder of Augusta, I am tackling one of the biggest challenges in home care: caregiver recruitment. Augusta helps agencies find and interview top-tier caregivers to fuel business growth.

I’m passionate about data-driven solutions that transform caregiver hiring and retention, delivering measurable business results for home care agencies.